The latest iPhones, the 5S and 5C, aren't exactly eco-products, but Apple has "arguably done more than its rivals to improve conditions at factories and reduce its environmental footprint," writes Juliette Garside. Audits at factories, emissions-reduction programs and a commitment to using conflict-free materials make Apple greener and more responsible than most of its rivals, Garside writes.
A Major League Baseball no-hitter now means free pizza from Domino's for mobile viewers. The Domino's Pizza campaign, done in partnership with MLB, alerts mobile subscribers to MLB.TV when there's a no-hit game as of the sixth inning so they can watch the remaining action. The first 10,000 viewers who register the day after a no-hitter will receive a coupon for free pizza.
Facebook is likely to look to former Apple and Levi's marketing executive Rebecca Van Dyck, who was hired last year as head of consumer marketing, to spearhead a campaign for the HTC-made Facebook phone that's expected to be announced today, Cotton Delo writes. Van Dyck helped launch such Apple properties as the iPhone and iPad, and HTC is not expected to contribute much to the marketing of the phone.
Could a tasty burrito be as big an innovation breakthrough as the iPhone? Matthew Yglesias argues that the company's high-quality fast food is genuinely groundbreaking and deserves at least as much respect as Apple's shiny toys. "Politicians don’t name-drop burrito innovators as examples of the kind of entrepreneurs they want to encourage," he writes. "Faster and better food is a great strategy for winning the future."
AT&T's exclusive iPhone arrangement appears to be nearing a close, according to a Wall Street Journal post that says Apple has plans to develop a phone this year that would support carriers that use CDMA-based technology. That means Verizon Wireless and Sprint Nextel and a few carriers outside the U.S. could use the iPhone. Apple also reportedly has plans to continue its practice of releasing a new iPhone each summer, with the new model faster and thinner than current handsets.