4/18/2013

Marketers can -- and should -- grow their e-mail lists organically, Mike Hotz writes. By making the opt-in e-mail form on your website stand out on several pages, collecting e-mail addresses at brick-and-mortar stores through a point-of-sale terminal or exchanging e-mails for an offer, you can grow your list "in a safe, permission-based way," Hotz writes.

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