Sean Lyons has been tapped by Havas Worldwide to head up all digital efforts across the agency's network. Lyons, most recently the senior vice president for operations and business planning at R/GA, follows former R/GA colleague Vin Farrell to Havas; Farrell was named global chief content officer this past week.
Forbes magazine's online BrandVoice sponsored content initiative has been successful for the enterprise, writes Emma Bazilian. Forbes clocked its best financials in five years in 2012, according to Forbes Media CEO Mike Perlis, with digital revenue up 19% over 2011 -- it now makes up half of ad revenue. Advertisers incorporating BrandVoice accounted for 10% of total revenue, and that number is predicted to rise to 25% by the year's end.
Phillips 66 is urging drivers in California, Oregon and Washington to curb their "honkaholism" -- unnecessary horn-honking -- in a campaign by Venables Bell & Partners for the 76 brand filling stations. It's offering a branded "Honk Suppressor" that makes a squeaky-toy sound for drivers to displace their urges. Phillips is also trying to put a humorous face on the brand by offering joke applications such as the Ticket Talker 3000, which offers excuses for getting out of traffic citations.
The U.S. Supreme Court declined to hear an appeal spearheaded by Spirit, Southwest and Allegiant airlines against a Department of Transportation rule that requires the industry to advertise most prominently a fare price that includes taxes. The airlines argue that dictating what they can advertise violates free speech and sets them apart from other industries, which are allowed to advertise their price without taxes. A lower court ruling against the airlines now prevails.
Havas Worldwide is the new umbrella unit for the holding company's creative shops, including Euro RSCG and Arnold. The new entity is being led by David Jones, CEO of Euro RSCG, who is now supervising all of Havas' digital, design and marketing agencies.