Sean Lyons has been tapped by Havas Worldwide to head up all digital efforts across the agency's network. Lyons, most recently the senior vice president for operations and business planning at R/GA, follows former R/GA colleague Vin Farrell to Havas; Farrell was named global chief content officer this past week.
Gabriel Saenz de Buruaga, co-CEO of Havas Digital, is leaving the position, and will be replaced by Juan Bascones, chief media investments officer at Havas Media, the agency told employees in a memo last week. Saenz de Buruaga intends to launch his own shop in Spain. Havas Digital co-CEO Anthony Rhind will remain on the job.
Troy Kelley will be taking over the Wal-Mart account for R/GA as he moves into the digital agency's office of vice president and managing director for client services. Kelley comes to R/GA from Arnold Worldwide, where he was responsible for social media and mobile initiatives.
Havas Worldwide is the new umbrella unit for the holding company's creative shops, including Euro RSCG and Arnold. The new entity is being led by David Jones, CEO of Euro RSCG, who is now supervising all of Havas' digital, design and marketing agencies.
Jim Moffatt, director of integration for AKQA, London, has been named by R/GA to head its office in the British capital. Moffatt succeeds Yuri Salnikoff, who joined R/GA in 2006 and will remain as head of its Nokia account.