Hawaiian Tropic is looking for a new face for its brand, and it will use a Facebook contest to find the "woman who best embodies everything Hawaiian Tropic now stands for -- beauty, confidence, style, enjoying the sun and keeping skin healthy," the company says. A Grey New York campaign will use sites such as Facebook, Pop Sugar and Just Jared to promote the contest, with user-chosen winners earning a trip to Hawaii and appearing in future ads.

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