Cultural tradition and heritage are still significant influencers on food choices, especially protein, for Hispanics, according to a survey by NPD Group. The survey found that Hispanics consume more chicken, legumes, eggs, fish and seafood than non-Hispanics, indicating a preference for items that are staples in many Spanish-speaking countries. "Understanding which product categories appeal to each Hispanic consumer group will be critical to effectively connecting with these consumers and understanding the situations and motivations that drive category consumption," said Darren Seifer, food and beverage analyst at NPD.

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