Some hoteliers believe the recession has caused people to value experiences more than amenities. These experiences can be excursions and tours that play on local attractions, history and areas of interest. "Research that suggests people value experiences more than they value stuff has led many brands to rework their amenities that's less about stuff and more about high value unique experiences coupled with exclusive access," said Chekitan Dev, an associate professor of marketing and branding at Cornell University's School of Hotel Administration.

Full Story:
USA Today

Related Summaries