It's important to be able to clearly describe what your startup does so that you can communicate more effectively with investors, employees and other interested parties, writes Diana Kander. You can make your explanation as easy to understand as possible by being brief, describing how your idea solves a specific problem and tailoring your message to meet the needs of your audience. "The more interactive you can make your pitch, the higher the chances that your audience will be receptive to it," she writes.

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