You'll have to find the right market if you want customers to buy your products and venture capitalists to invest in your startup, Peter Cohan writes. You should start by identifying a key problem that you feel passionately about and what bothers your target customers. Your company will be more likely to succeed if you find a relatively small market that is set for rapid growth, he writes. "For example, if in 2007 you had identified that there would be a big opportunity for mobile advertising you would have been on the cusp of an opportunity that was about to get big fast," he writes.

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