Capital Insurance Group used e-mail for a content marketing effort that upped the conversion rate of policy renewals and up-sells, according to this MarketingSherpa case study. The company used personalized e-mails to hit critical junctures in the customer's buying cycle, such as promoting a smoke-free apartment discount to commercial building owners. The resulting campaign garnered a 50% jump in open rates, as well as a 7% conversion rate for e-mail up-sells.

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