Your salespeople may quickly lose motivation if you focus only on making the number and they fail to achieve their quotas, according to Jim Keenan, founder of A Sales Guy Consulting. Results are important, but you also should focus on addressing customers' needs, providing a way for employees to offer feedback and helping your salespeople learn, Keenan says. "As salespeople learn, they'll grow professionally and they'll feel re-energized," he said.

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