The Financial Times' 2-year-old mobile application remains a strong driver of online revenues, accounting for about a third of the newspaper's online traffic and 15% of all digital subscriptions. That's a validation of the organization's decision to use HTML5 rather than native apps, says FT.com's managing director, Rob Grimshaw. "Most of the savvy developers have switched to HTML5, even if they're still delivering those apps in a native wrapper," he notes.

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