Hyundai has apologized for a U.K. commercial made by in-house agency Innocean Worldwide that shows a man apparently attempting to commit suicide by running a hose from the tailpipe of his ix35 into the passenger-side window, only to reveal that he's enjoying the "100% water emissions" of the vehicle. "Suicide merits thoughtful discussion, not this type of treatment," said Hyundai Motor America CEO John Krafcik.

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