Companies in the Indian market selling exotic food and high-end appliances are targeting their marketing efforts toward men. In recent years, urban Indian men have taken to the kitchen to prepare meals and have shown a distinct preference for purchasing kitchen gadgets.
Williams-Sonoma has temporarily pulled pressure cookers off of the shelves of its seven Boston-area stores. The company indicated the move was intended as a sign of respect in the wake of the Boston Marathon bombings.
The Kalorik 2-Slice Glass Panel Long Slot Toaster gives users a chance to see what is happening on the inside of the appliance as it toasts. In addition to the clear glass side for viewing, the appliance has bagel, defrost and reheat settings.