Tourism to Indonesia's spas is a growing industry, and in particular, visitors seem drawn to traditional spa treatments that incorporate the herbs, spices and cultural practices of the country, experts say. "The back-to-nature concept is getting more popular among people, including Indonesians, and it has become a new trend. More people are now seeking traditional spa treatments, especially when they feel tired or when they are on holiday," said Esthy Reko Astuty, tourism and creative economy ministry marketing director general.

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