Quickservice brands are increasingly marketing gross-sounding products as "crazy" in a bid to attract younger consumers. That helps get attention for products such as Taco Bell's "Doritos Locos" tacos or Pizza Hut's "Crazy Cheesy Crust" pizza, which are created as flash-in-the-pan menu items and are offered only until the "crazy" novelty starts wearing off.

Full Story:

Related Summaries