General Motors Canada and the French telecom Orange are both partnering with the social-influence firm Klout, writes Christopher Heine. GM's deal means the most influential members of the Klout network may be invited on test drives of Cadillac, Buick and GMC vehicles. Klout's more ambiguous deal with Orange is intended to inspire "people to talk about us in a productive way," says Odile Roujol, director of marketing and communications at Orange.

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