Home-improvement retailers are promoting spring lawn care as they see an uptick in consumer confidence and growth in the real estate market, according to this article. Lowe's has a digital campaign on mowing and is offering discounts on lawn equipment such as Husqvarna's all-wheel-drive mower. Other retailers are following suit, with Ace Hardware holding "Show your lawn some love" events and Wal-Mart offering "Weekend Wow!" lawn and garden discounts.

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