An expandable banner ad on Pandora's iPhone application introduces consumers to McDonald's latest chicken wrap sandwiches. A tap on the ad invites user interaction to "release the flavor" with successive images and product and ingredient information. "Mobile is an excellent channel through which to attempt this 360-turnaround because it's a place where consumers get to hands-on interact and get to know brands," said Shuli Lowy, Ping Mobile's director of marketing.

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