Major League Baseball's MLB Advanced Media has revised its At Bat, At The Ballpark and Beat The Streak Presented by Dunkin' Donuts mobile applications. The apps add video and push-notification options, among other improvements. A contest for a $5.6 million grand prize is running via the Beat the Streak app, with fans guessing which players will get hits. "[S]ports teams are high brand-consumer relationships that must be a part of the changing access point that engage users," SiteMinis' Steve Timpson says.

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