Twenty-two percent of U.S. consumers have already made a "mobile mind shift" in that they will "demand mobile utility and will dump companies that don't give it to them," says Josh Bernoff of Forrester Research. He argues that more consumers will soon adopt the mindset and that brands should look at problem-solving applications. Mobile ad spending has been increasing in the later parts of Q1 after a post-holiday lull, according to a MoPub and Forrester report.

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