The needs and entertainment desires of customers are paramount for Rovio as the company expands and explores new business lines, a company executive said. The company is a mobile sensation with its Angry Birds line of games, but the company is looking for even more ways to connect with fans. "So whether it's vetting new games or new content, going into new lines of business or really anything we do, we look at how we surprise and delight our fans," said Michele Tobin, vice president of North American brand partnerships at Rovio.

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