Shell is set to begin work on a high-purity ethylene oxide purification column and two ethoxylation units in Singapore. "The demand for alcohol ethoxylates in Asia is expected to increase at approximately 6-7% annually over the next five years. The key driver for this is the move by consumers from laundry powder and soap bars to liquid detergent and liquid soaps, especially in major markets like China, India and Southeast Asia," said Graham van't Hoff, executive vice president at Shell Chemicals.

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