Animation and interactivity engage consumers encountering ads for Procter & Gamble's Olay brand, via Apple's iAd network. The mobile banner starts with a scroll of copy that, when tapped, offers reviews of Olay's Total Effects CC Cream and an image, as well as options for taking a short related quiz, viewing video content or going on directly to mobile-optimized page and making a purchase.

Full Story:
Mobile Marketer

Related Summaries