Developing monetization strategies for online media is an ongoing process, and while pay walls have emerged as a key strategy, more publishers are beginning to experiment with alternative models, such as editorial content paid for by sponsors. While so-called sponsored content is gaining converts from publishers such as Jon Steinberg of BuzzFeed, others say that by blurring the line between editorial and advertising, sponsored stories are unethical and more likely to confuse readers than inform them.

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