The film industry could be subject to "chaos" unless an open standard for immersive audio is developed, John Kellogg, senior director at audio technology developer DTS, said during the NAB Technology Summit on Cinema on Saturday in Las Vegas. The Society of Motion Pictures and Television Engineers is working on overall standards for theater sound, with a separate, parallel effort planned to ensure Dolby Atmos, Barco's Auro 3D and other immersive audio are included.

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