4/5/2013

Perrier is inviting consumers to one of five parties, in a campaign that includes a full-length digital video. The "Secret Place" campaign spans the brand's Web and mobile platforms, with the video showing the various perspectives of 60 guests at an exclusive party. Each viewing provides a clue that helps visitors discover a secret Perrier bottle for a chance to be invited to one of five real parties to be held around the world.

Full Story:
Mobile Marketer

Related Summaries