For small retailers like Birdhouse on the Greenway, which sells wild bird products in North Carolina, selecting the right location is critical. The husband-and-wife team who own the store spent months thinking about starting their business before they found the perfect spot, which is near a popular trail. "[D]epending on the nature of the business, the location is [an] important part of the branding," said Lynn Douthett, who is with the U.S. Small Business Administration.

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