Soccer's Premier League in England is expecting an opening of ad space on the referee's jersey as early as next season, writes Ravi Ubha. Expedia's novel sponsorship expires this season. A referee-jersey sponsorship is thought to cost about $1.5 million year, considerably less than quickly inflating cost of player jersey ads -- GM's Chevrolet reportedly spent more than $500 million on a seven-year deal with Manchester United.

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