Private-label brands from Wal-Mart and Target are beginning to challenge their brand-name competitors on price and quality, according to a new report from market research firm Packaged Facts. "National and regional supercenters alike have upped the ante in terms of the breadth of private-label products offered, the type of product information displayed on packaging and the level of premiumization of these products," said David Sprinkle, publisher of Packaged Facts.

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