Radio, despite challenges from music services and other rivals, must continue to assert its place on the automobile dashboard by developing new, user-friendly interfaces and features, according to Roger Lanctot of Strategy Analytics. "Anyone who thinks, 'It's too late, I've screwed it up, everyone's using Pandora,' ... No," he said. "Pandora has its own problems. Don't worry about Pandora. Improve access to your own content on these emerging platforms."