Church's Chicken has debuted a campaign that mixes humor with a pitch to value-seeking consumers with a 30-second TV spot advertising its "almost free" chicken meal deals. "We think using a little humor in this new ad will help to break through all the other price/value offers currently featured on fast-food menus," said marketing chief Rob Crews.
Walgreens' Hollywood flagship at Sunset Boulevard and Vine Street boasts fresh sushi, brewed coffee and other fresh food offerings, a concept that's expanding through both the chain and the industry as drugstores look for new ways to stand out as the retail landscape grows more competitive. "Drugstores are trying to figure out what their role is," said Ken Martindale, chief operating officer of Rite Aid. "We're in a new environment where everyone is selling everything."
Lululemon Athletica's chief product officer, Sheree Waterson, will leave the Canadian yoga wear retailer effective April 15, weeks after the company announced that a line of its yoga pants was being pulled from stores because they were overly sheer. The company also said it has implemented new quality control procedures and will station Lululemon employees in factories to monitor and test products earlier in the process.
Fifth & Pacific, formerly known as Liz Claiborne, is reportedly exploring options for selling off Lucky Brand and Juicy Couture. The move would leave it with Kate Spade as its highest profile brand, along with a design group that creates private label jewelry and apparel and owns a minority stake in Mexx.
Wal-Mart stores have fewer employees than they did before the recession hit, and managers report complaints from customers that produce and other food sections aren't staying stocked with fresh selections. The retailer says its stores are adequately staffed, and it's implementing new inventory and signage systems aimed at helping workers determine which items are fresh.