Schick issues a text message call-to-action in its ad in the May issue of Marie Claire magazine, inviting readers to text to a short code to receive a free Schick sample. "The mobile call-to-action provides a user-friendly experience for magazine readers, who may not be in front of a computer but likely have a mobile device within arm's reach," said Camilla Medeiros, senior brand manager at Schick Hydro Silk.

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