4/10/2013

Search marketing is emerging as an attractive and effective platform for the auto industry, according to an eMarketer analysis. Studies show that search marketing is one of the most influential marketing forms when it comes to shaping purchase decisions, and that people use search while they're still making up their minds about what to buy. "Search users are especially attractive for brands because they tend to search most when they are in the market to buy," this article notes.

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