Premier customer-relationship-management suites, such as from SAP and Oracle, can be too big and complicated for most small and midsized businesses to implement, Eilene Zimmerman writes. Interviews with smaller-business owners revealed successes with CRM software such as Batchbook, Buzzstream, Capsule, Close.io, Infusionsoft, Insightly, Sage ACT, Salesforce.com and Sugar CRM.

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