The first step to generating more sales is to assemble a database of high-quality prospects, writes Paul Alves. Rather than making your database as large as possible, try to find prospects who may actually want to buy from your company, he recommends. Next, use voice mails and e-mails to contact your prospects and present your product, Alves writes. "Take the time to research the prospect prior to reaching out, be brief, and provide specific examples as to how you have helped similar companies," he recommends.

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