Studio9732 is exploring ways to make robots intended for wide-market use attractive and desirable machines partly through biomimicry, a science that looks to nature for ideas in design. The company also believes its efforts can inspire engineers in the field. "It’s important to us to help influence and change the image of robotics in the public eye and that’s a big challenge that will facilitate the evolution of the robot in our lives," said founder Alexandre Colle.

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