Kelly Music Research surveyed 500 streaming music listeners and found that less than 8% were paying for a subscription streaming service. Only 12% of respondents said they would pay for streaming service if free versions were no longer available. The study also found that Pandora was the most popular service, with 64% of respondents using some form of the music platform.
The music industry in 2012 generated just more than $1 billion in revenue, or 15% of its total, from Pandora, Spotify, YouTube and other streaming sources, according to Recording Industry Association of America figures. Some 45% of the digital revenue, or $462 million, came from licensing fees for Internet, satellite and cable radio through SoundExchange. Meanwhile, CD-vinyl revenue was off by 18.5% to $2.58 billion, and downloads totaled $3.02 billion.
Broadcast radio is still the main listening preference for motorists, with nearly 6 in 10 saying they opt for broadcast over other forms of listening most or all of the time, according to a survey by Arbitron and Edison Research. This is holding true despite an increase in listening options, including a big jump in the number of people saying they have listened to Internet radio in their car using a cellphone connected to the stereo.
The NAB Education Foundation has named this year's Service to America Award winners, who will be honored at a June 3 ceremony in Washington, D.C. Among the TV and radio winners are Bonneville's KSL-TV in Salt Lake City and Clear Channel's WGY-AM in Latham, N.Y., for Service to Children; Scripps' WFTS-TV in Tampa, Fla., and Emmis' WQHT-FM in New York for Service to Community; and the North Carolina Association of Broadcasters and TV and radio stations in the state, who will share a President's Special Award for their "Vietnam Veterans Homecoming Celebration." In addition, Allbritton's KTUL-TV in Tulsa, Okla., will receive the Service to America award.
KNOM AM/FM in Nome, Alaska, will be honored with a Crystal Heritage Award on April 9 at the NAB Show Radio Luncheon in Las Vegas. Stations are eligible for the honor after they have won five Crystal Awards in recognition of community service efforts; KNOM claimed its fifth award in 2012. The station is just the fourth to be honored by NAB with a Crystal Heritage Award.