Havas is starting a social-media-oriented shop in China called Socialistic China. Havas has lured the CEO of WPP's Wunderman in the U.K., Brendan Tansey, to run the shop; he was formerly the CEO of Havas' Euro RSCG Australia. China's "more collective mindset will generate the next wave of the social revolution with platforms like WeChat and Weibo. ... Combine that with what's happening economically and the speed of brand evolution and there could be no more exciting place to build a social agency right now," says Tansey.

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