Ontario-based theater event Stratford Festival recently launched an application designed to let theatergoers discuss performances on Facebook, invite friends to shows and buy tickets all in one place. The app is aimed at creating a seamless bridge between social discussion about shows and ticket purchases. “In the past it always had been, ‘Let's have a conversation, get people talking about the shows, and get all that word of mouth and buzz building,' but then they had to go to our website to do the interaction,” said Stratford marketing director Lisa Middleton.

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