4/23/2013

Timbuktu has revised the business model of its magazine for children iPad application, getting rid of the "virtual allowance" monetizing method and dropping social sharing that raises privacy concerns, Sarah Perez writes. Previously, virtual pop-up bubbles seemed designed to trick kids into paying for content. The bubbles have been eliminated in favor of a "grown-ups area" where parents buy $29.99 a year, or $4.99 a month, subscriptions to unlock all the content.

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