The Tinder dating application empowers users to act superficially when it comes to choosing partners. "It's turned passing judgment into a pastime, and people are thrilled to take part," writes Bianca Bosker. The iPhone app is being downloaded at a rate of 10,000 to 20,000 a day, its co-founder Justin Mateen says, providing an "ego boost" to many users who have no intention of using the app to actually date.

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