Most people already receive more e-mails than they can handle, so it can be difficult to convince your customers to sign up for your e-mail list, Lee Polevoi writes. However, expanding the size of your list will be easier if you make it easy to subscribe, spread the word on social media and provide a reward for those who choose to receive your messages. "Encourage current subscribers to refer their friends; reward them with a discount on your product or service," Polevoi recommends.

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