Social media doesn't have to be an all-consuming task, but you do have to make time for it, writes Michael Brenner of SAP. Recognize the importance of social media to your brand, and then set small, realistic goals for yourself, Brenner advises. "[F]inding the time for social media is simply about making it a priority over emails that aren't important, meetings that aren't productive and the daily distractions that come along," he writes.

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