After analyzing data, leaders at the flower company H.Bloom realized sales representatives tended to be very successful when they were able to secure face-to-face meetings. To generate more of these meetings -- and thus to increase sales -- the company decided to set up a lead-generation team that could work remotely from Pittsburgh. By using this strategy, "[w]e expect to see a significant increase in new customers and monthly revenue," writes Bryan Burkhart, the company's founder.

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