4/29/2013

Voice recognition technology is opening new paths for mobile marketers, allowing conversations with consumers that include more personalization options. The technology also offers a unique opportunity to leverage data and provide a more streamlined experience for direct-response advertisers. "By giving people a way to have a dialogue, it is an actual way to interact with an ad in a format that is somewhat challenging on a smaller screen," said Peter Mahoney, chief marketing officer at Nuance.

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