Yahoo is teaming with Vserv.mobi in Southeast Asia in a deal that will allow Yahoo to offer its mobile inventory to Vserv.mobi's advertiser base. “Being a premium digital publisher with a phenomenal number of loyal viewers, Yahoo will be able to effectively offer their mobile inventory to our wide advertiser base across Southeast Asia, while being able to monetise it with optimal yields within the region,” said Vserv.mobi Vice President Vikas Gulati.

Full Story:

Related Summaries