It's been a year since Facebook bought Instagram in a deal that was eventually valued at $715 million, and the photo-sharing service still hasn't directly generated any revenue for the social network. It's still unclear whether Facebook was wise to acquire the service, which could help fuel user growth and make the network more attractive to brands, observers say. "Their strategy today is more around building infrastructure, setting up their features and functions for the future," Gartner's Brian Blau says.

Full Story:

Related Summaries