Wells Enterprises, the maker of Blue Bunny ice cream, on Monday launched its "100 Years, 100 Wishes" campaign to help commemorate its 100-year anniversary. The campaign aims to grant 100 wishes to children with life-threatening illnesses. The company, which is the largest ice cream manufacturer in the U.S. that is family owned and operated, began in Le Mars, Iowa, when Fred H. Wells Jr. began selling milk door to door with the help of a local dairyman.

Related Summaries