4/1/2013

After years of cobbling together their own solutions, marketers should be preparing for an era of single-vendor marketing suites. In evaluating the systems coming from Adobe, IBM, Oracle and Salesforce, consider whether the suite is going to be easy to use for the marketing department's level of expertise, and whether the system will identify and integrate marketing silos. Will the suite play well with other software, manage the editorial brand and provide sophisticated social listening?

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