Fraternities and sororities have found that innovative fundraising campaigns encourage their peers to donate money to charities. Examples include the University of Michigan's Winterfest broomball tournament and Florida State University's Dance Marathon.
Former Texas State University fraternity brothers Ryan Young and Madison Wickham have built a multimillion-dollar online media company that boasts 18 million unique visitors monthly with a simple concept: funny one-liners about frat life. They promoted the content on Twitter by following and tweeting at their target demographic of college-age men. "We started following people who fit the part," Wickham said.
Every month, bosses at the Motley Fool put the names of all 250 employees into a hat, pick one, then send the lucky winner on a mandatory vacation for the next two weeks. The policy makes the company as a whole more resilient, explains spokeswoman Alison Southwick. "[I]t helps us fight against single points of failure ... you need to make sure that other people around you understand what you do so that the company doesn’t come to a screeching halt if you’re gone," she said.
Summer vacation may be one of the casualties of the recession. According to a study by American Express OPEN, only 46% of small-business owners plan to take at least one full week of vacation this summer, down from about two-thirds in 2006. The good news: Many respondents this year are skipping vacation because "they see great opportunity and they don't want to miss that," American Express OPEN adviser Alice Bredin says.
While you may never think about taking photos of yourself drunk at a party to a job interview, that's exactly what you're doing if you post them online or share other personal information on social-media sites and don't take steps to protect your privacy, Teena Rose writes. A Microsoft survey found 70% of employers "disqualified a candidate based on online information," she writes.